SEO Training and Consulting

Creating a website  has never been easier. In less then ten minutes you can have a web site up and running that can promote your online business, provide better customer service, and help you make more sales. Would you believe that if you want to, you can do all this for FREE, including SEO training, and without even a credit card?

Skeptical? Read on…

Creating a  website is the easy part of having  an online presence. And I’m not kidding when I say that you really can have a WordPress site up and running for free. Check it out right here.

The difficult part about having a web presence is getting people to visit your site.  We call this driving traffic,  this is the most difficult part of creating any kind of online presence, and this is where we need to up-skill in SEO.

If you choose to sign up for the websites you’ll get free training around this. You will also get the use of free SEO tools that let you target low competition  keywords and phrases (we call this low hanging fruit).

There is just so much to learn in relation to SEO that it’s hard to keep everything  in your head, so I’ll be adding any useful pieces of info I come into new posts from time to time.

SEO BasicsSEO Basics

Here are some the basics that will get you started.

  • Know what words your customers use when searching.
    Do you  know what they search for? If you don’t it’s important to find out. Are they searching for particular products, questions or more general phrases?  You might find that some phrases are searched for more often than the others, but you can  target are range of keywords. Draw up a list of search terms
  • Once you’ve harvested a meaningful keyword list run them through an SEO tool. You can use the free google tool, the tool you get free if you join the membership site I recommend, or a paid tool like this. All these tools give you a number of free searches to try them out so use them. Then you can decide whether the cost of paying for a tool is worth it for you.
  • Using an exact keyword match in the domain name you choose for your site can help with SEO rankings but don’t go too specific. You will want to give yourself room to move and it’s much easier to get one site ranking within a niche than multiples because you’ve targeted a domain name that’s too narrow.
  • Think about how you want to set up the content on your site and  choose some  keyword phrases from your list that have low competition but reasonable search numbers. When you’re starting out it’s better to target keywords that aren’t highly competitive.  As you build authority with your site you can start targeting more competitive keywords.
  • You can now create a content schedule with a list of posts and pages you want to create based on what customers in your industry are searching for.
  • Keyword placement is important within your site too.  Use keywords in your website title, post and page titles, as well as placement throughout your posts and pages.  Try to use some keywords in the beginning paragraphs, but not too many and they need to sound natural within your writing. If they don’t we call this keyword stuffing and it can undo all the good keyword work you’ve done.  Avoid software that writes spun content because search engines can sniff these out too.
  • Don’t be tempted to sacrifice the quality of your content for keyword placement. This will affect your page ranking. And even more importantly, your site won’t appeal to visitors.  Posts and Pages rank better if they’re over 1,000 words, but the good news is that comments add to word count.

Well that’s it for the basics of SEO. If you have any questions leave a comment.

 

Thanks for reading

Deb